MAMMA MIA! THE PARTY

An iconic hit, an international stage musical success and one of the most watched musical films of all time. We wanted to give the ABBA fans yet another possibility to keep the party alive. Since the fans was not only the reason for the initiative, but also a big part of the experience, we made sure to involve the fans from start, making their excitement and anticipation the overall narrative. The new format debuted in Stockholm 2016, making fans stepping right into a MAMMA MIA!-world. In the fall of 2019 its second venue in London at 02 Arena was opened, stating the fact that this is a party that will never end.