Let’s dance

The core of this iconic TV-format is the impressive transformation that the participants make. With the combination of new hosts and a dusty heritage, we aimed to give the communication a confidence boost. The glow up meant opting out of glitter and sequins in favor of timeless elegance. Inspired by Hollywood’s iconic cover shoots, behind the scenes aesthetics and strong focus on execution gave the graceful and respectful touch that was intended. A special written soundtrack from Swedish king of soul Erik Gadd added some sway.