Apoteket

State-owned Apoteket is one of Swedens most well known brands. Since it’s start in 1971 the market has not only re-regulated but also dramatically changed. The former rational, come-to-us, lab coat approach was replaced by a more emotional, personal and inspiring narrative. From the iconic Apoteket logo we created Apo, a sixth sense for well-being, that help provide products, services or advice - around the clock and around the corner. Today Apoteket is wherever and whatever you need us to be, through life’s all stages.